INSITE OOH Media Platform

A bright orange hue now sweeps across Egypt's urban horizon as Oriental Development embarks on the launch campaign for 10 West Mall, a mixed-use complex which is making commercial, medical, administrative, and retail space work the highlights. Under the bold promise of "0% Down Payment" and up to six-year installment terms, the campaign's message is as simple as it is forceful: accessibility, convenience, and speed.

Spotted across high-traffic roads including Sheikh Zayed and 6th of October, the real estate visuals are heavy on architectural renderings. The mall’s sleek glass façade dominates the left half of the billboard, surrounded by retail signage for made-up tenants like “STAR” and “BANHATTEN.” It’s the kind of utopian commercial vision we’ve come to expect in Egyptian real estate advertising; glossy, optimistic, and rendered in full daylight under a digitally enhanced sky.

The promotion sits on the right side of the billboard: large, clear white-on-orange lettering proclaiming the 0% down payment, 6-year installment option, and the ubiquitous "Launching Now" imperative. The hotline number 16406 anchors the lower left corner, and the logo of Orientals Real Estate Development reinforces the guarantee behind the promotion.

Vertical lamppost banners frame the large panels, dividing mall components (food & beverage, medical, retail, administrative) with brief iconography: a whirl of lollipop, a stethoscope, a suited man with a laptop. It’s a cut-up, modular narrative approach that excels on roadside sections. The campaign's creative direction is retro but forceful; CGI realism and design composition that values legibility over showmanship. 

Looking for more information about this campaign? Visit MOOH, Egypt’s and the Emirates’ OOH-dedicated Media Intelligence Company to reveal the campaign’s OOH types, sizes, budget, locations, districts, and more.