At Elle Residences OOH Campaign, Every Story Opens to the Sea
Anax Developments reappears on the OOH Platforms again with their newest project, Elle Residences.
The billboards capture attention with a sleek combination of architectural grandeur and serene seascape imagery. A poised woman in a flowing red gown looks out over the ocean, mirroring the very definition of elegance, freedom, and drive. The human element juxtaposes feeling and motion, softening the architectural stillness of the adjacent modern building.
The tagline "Where Every Luxury Opens to the Sea" with the Arabic text meaning "And the sea starts the first line of every tale" sounds lyrical and motivational. It establishes Elle Residences not only as a development, but as an episode in life marked by its singularity and alignment with nature.
The campaign employs a refined color palette of teal, gold, and ivory, evoking sophistication and calmness while echoing the natural tones of Dubai’s coastline. The typography is minimalistic yet commanding, ensuring brand visibility even from a distance. The repetition of the ANAX logo on both ends of the billboard reinforces brand memorability, while the architectural render at the center draws focus to the development’s modern design.
Specifically, mentioning the 98 exclusive residences and townhouses, along with the 30/70 payment plan, adds a practical edge to the campaign’s emotional tone, appealing to potential investors with clear, enticing details.
The use of digital screens and hoarding billboards enables reach across diverse audience segments, with the campaign taking off in the first week of October.
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