Global franchise brand for fried chicken KFC has launched a new OOH campaign and joined the football craze of the season. The campaign is directed to every football supporter in Egypt, announcing their latest ‘Pro Box’. The ad depends on the ad copy “Enjoy the Game with the new Pro Box”, featured over the QSR brand’s regular branded background, along images of the delicious meal. Launched after mid-June, the campaign uses large uni-poles, gates, double-decker poles, and billboards in various locations across Greater Cairo.
