Etisalat and Puts the World’s Fastest 5.5G on UAE's Out-of-Home Advertising Stage
E& is once again setting the global benchmark for connectivity innovation with its latest D/OOH campaign across UAE's most vibrant landmarks. Positioned prominently at remarkable spots like The Beach, JBR, the striking red visuals capture attention instantly, announcing the arrival of 5.5G — the world’s fastest network.
Following its previous campaign with Careem, which celebrated a year of added value across the UAE’s billboards, e& continues to raise the bar — this time spotlighting speed, leadership, and next-level technology. The campaign’s bold and minimal design mirrors the brand’s confident identity, with the line (“Nothing’s faster than the fastest in the world”) perfectly capturing its technological dominance.
Beyond promoting advanced connectivity, the campaign reinforces e&’s mission to drive the UAE’s digital future — powering innovation, smart cities, and next-gen lifestyles. Displayed across Digital Screens and Bridge Billboards spanning Dubai, Sharjah, and Ajman, the campaign ensures maximum exposure and a strong nationwide presence.
Through this high-impact DOOH activation, e& positions itself not just as a telecom provider, but as a symbol of the UAE’s vision for a hyper-connected future — fast, forward, and global.
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