INSITE OOH Media Platform

Leaders Developments has revived its ongoing campaign since August 2025 across Greater Cairo, promoting its debut real estate project, “Calma Zayed,” strategically located in the Sheikh Zayed area. The company has freshly unveiled two key features in its campaign: “Limitless Comfort” and “Limited Homes,” and it's tailored exclusively for individuals or families who are seeking a balanced lifestyle, away from the chaos of the city.

The development company has announced not just one but two main highlights in its billboards. Both billboards represent the project’s identity, “Calma Zayed,” and the slogan “Life at your pace”. The word “Calma” means ‘calm’ in several Latin languages, as it suggests a sense of calmness, serenity, and relaxation. 
The tagline “Life at your pace” emphasizes flexibility, comfort, and serene living, perfectly aligning with the billboard visuals of modern residential buildings featuring private terraces, lush greenery, expansive open spaces, and a pool. This imagery promotes community-focused living seamlessly integrated with nature's tranquility.

The phrase “Limitless Comfort” positions the compound as luxurious and relaxing, with high-end facilities and a lifestyle centered on well-being, and the “10 Years Installments” highlights the affordability and payment flexibility, making it an attractive option for potential buyers who seek long-term investment plans.

The “Limited Homes” billboard concept highlights that the project avoids high-density crowds but focuses on exclusivity and a private, community-based living experience. With just “7 acres” and “7 buildings,” spotlighting that much of the land is dedicated to green spaces, facilities, and open areas, and includes only a few residences, considering as a key selling point that promises residents more open space, privacy, and a less crowded environment.

Check out Monitoring Out of Home (MOOH), a specialist media intelligence agency and analysis system active in Cairo & Dubai, to learn more about Calma's campaign.