INSITE OOH Media Platform

McDonald’s, the global leader in fast food restaurant chains and food services, after a long after slightly extended break since May 2025, is finally bringing back the most lovable sandwich combo on Cairo’s OOH scene to all the cheeseburger enthusiasts, fries lovers, and people who seek quick, satisfying meals with familiar comfort. And marking three decades of McDonald’s presence in the Egyptian market.

The campaign is once again offering its tempting deal on a black background, which makes the meal pop visually, very appetizing, and premium, just to target every quick-bite seeker, Big Mac muncher. The Arabic typography on the billboard, stating “The sandwich you love most from McDonald’s,” is designed with a bold yet friendly style, and it deliberately reaches out to all the local Egyptian audience. 

Moreover, the large, “129 LE,” which is located above the meal, indicates the combo’s price (burger + fries + drink). In the top left corner, the McDonald’s logo is clearly displayed alongside the 30th anniversary icon, while the bottom left includes the call-to-action (CTA), encouraging users to download the app and order.

McDonald’s utilizes a strategy of ongoing offers and deals throughout Greater Cairo on unipoles, double-deckers, and bridge billboards to engage its loyal customers, fans, and devotees, highlighting that delightful moments are easy to reach and also budget-friendly. On the milestone of 30 years in the country, the brand delivers a heartfelt message: celebrating three decades of smiles, shared fries, and generations of devoted McDonald’s fans, and reinforcing the enduring connections through cherished experiences.

Check out Monitoring Out of Home (MOOH), a specialist media intelligence agency and analysis system active in Cairo & Dubai, to learn more about this campaign.