Tolan Elevates Its Brand Presence Through Out-of-Home Advertising
The latest OOH campaign introduces Tolan, a new residential destination developed by UFAR Developments, capturing attention across Cairo’s prominent routes.
With a sleek visual identity and sophisticated architectural renderings, the billboard embodies luxury and modern serenity, perfectly aligning with Tolan’s tagline “Name to Live.”
UFAR’s strategic approach is evident in the campaign’s minimalistic yet powerful creative execution. Instead of overwhelming viewers with excessive details, the design relies on a nighttime shot of the property to emphasize exclusivity and tranquility, two qualities that resonate strongly with upscale buyers seeking refined living experiences. The black background adds depth and contrast, highlighting the structure’s warm lighting and contemporary lines, while the logo placement and hotline number ensure immediate brand recall.
By positioning Tolan alongside reputable partners like Ibrahim Etwally, City Scale, and Dar, the campaign subtly reinforces the credibility and craftsmanship behind the project. Its placement on key highways ensures maximum exposure among Cairo’s premium audience segments, particularly those commuting between New Cairo and Sheikh Zayed.
This campaign is a strong statement of intent from UFAR, signaling its entrance into the luxury real estate scene with a product that balances design, comfort, and aspiration. It’s not just a billboard—it’s a promise of a lifestyle elevated.
Looking for more information about this campaign? Visit MOOH, Egypt’s and the Emirates’ OOH-dedicated Media Intelligence Company to reveal the campaign’s OOH types, sizes, budget, locations, districts, and more.
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