Dongfeng Mage's Vigorous OOH Campaign Accelerates UAE Market Presence
Dubai’s billboards recently energized with a new campaign by the Chinese automotive giant, Dongfeng Motors Group, spotlighting the hot hatch Dongfeng MAGE performance
The campaign, characterized by its clear visuals and direct promotional offers, features the Dongfeng Mage in a dynamic, action stance, depicted with its sharp, signature V-shaped front grille, emphasizing its modern and sporty design profile, ensuring maximum visual impact against high-traffic corridors like Sheikh Zayed Road.
The ad also highlights the offer of a free 3-year or 60,000 km service contract and 6 years of roadside assistance
To overcome consumer hesitancy toward brands, the promotional messaging prominently features an appealing financial promotion with a clear offer that emphasizes ease of ownership, with 0% interest and free Insurance.
The call to action is clear, directing potential customers to local dealerships, MAHY Khoory Automotive, and the official UAE website.
The campaign’s extensive reach across Dubai is striving to establish the dynamic Mage in the minds of UAE automotive consumers, specifically targeting technology individuals who prioritize modernity. The campaign was released on Dubai's hoarding billboards in the first week of October.
It is pertinent to mention that Dongfeng deployed a D/OOH advertising campaign across Greater Cairo last September to promote its diverse portfolio of vehicles, which prominently introduced the Dongfeng MAGE model.
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