INSITE OOH Media Platform

Across Dubai’s busy arteries, a new kind of message is taking space, not one selling perfume, real estate, or luxury cars, but something far simpler and louder in meaning: “Know Your Rights.” The Emirates Society for Consumer Protection has rolled out its first large-scale outdoor campaign in the UAE, turning a familiar stretch of Sheikh Zayed Road into an awareness wall that can’t be ignored.

The campaign stands out not because it competes visually, but because it doesn’t try to. The design is clean, structured, and information-driven. A white background layered with partner logos from some of the region’s most recognized entities, including Apparel Group, McDonald’s, Dell, Lipton, Jindal Steel and other big partners as well, while being supported by Sharjah Chamber of Commerce and Industry (SCCI). Each square acts like a building block in a larger ecosystem of support, showing how corporate and civic sectors align under one shared message: consumer protection isn’t abstract; it’s everyone’s responsibility.

Placed strategically along one of Dubai’s most visible routes, the billboard turns commercial real estate into a space for public education. Its simplicity is intentional in Arabic and English typography balance authority with accessibility, while the society’s emblem and tagline, “Know Your Rights,” claim the center in unmistakable red. In a city saturated with lifestyle promises and luxury imagery, this campaign interrupts the noise with something refreshingly direct.

The campaign has been seen in the fourth week of September upon hoarding boards.