Ten Islands by Al Ahly Sabbour Extends the Summer Spirit on OOH
After turning heads with the Youd Ras El Hekma campaign, Al Ahly Sabbour returns to the North Coast with another attention-grabbing project, Ten Islands. While Youd focused on modern design and digital sophistication across Cairo’s DOOH network, this new wave embraces the lighter and more playful energy of summer, putting the beach lifestyle in the spotlight.
The OOH visuals instantly capture attention through their bright and joyful design, featuring a tower of colorful inflatable rings set against a clear sky. The tagline “Own the Beach” perfectly summarizes the project’s essence, inviting audiences to imagine their own private escape along Egypt’s most desirable coastline.
This campaign also highlights the partnership between Al Ahly Sabbour and Reedy Group, combining the developer’s legacy of innovation with Reedy’s established expertise in real estate. Together, they deliver a vision that blends architectural elegance with the promise of an elevated coastal experience.
With its minimal visuals, clever messaging, and strategic placements, Ten Islands manages to capture the carefree spirit of summer while strengthening Ahly Sabbour’s identity as a brand that understands both lifestyle and aspiration.
Check out Monitoring Out of Home (MOOH), a specialist media intelligence agency and analysis system active in Cairo & Dubai, to learn more about this campaign.
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