INSITE OOH Media Platform

After a notable absence from outdoor advertising, the leading international Islamic banking group, Al Baraka Bank, returns with a digital ad that demonstrates how financial institutions can use technology to build emotional connections with their audience.

Al Baraka Bank's latest out-of-home screen, displayed along one of Cairo's major thoroughfares, is captivating passersby with its visuals, offering credit cards through a partnership with Mastercard, providing financial flexibility and various benefits for cardholders, available in different categories, such as Platinum, Titanium, and World Elite, and are accepted globally, allowing for various purchases and perks. 

Other screens highlight the chatbots that improve customer service available on their official website, official Facebook page, and WhatsApp, offering instant, automated support. 

Positioned along a busy Cairo roadway, the digital screen benefits from high traffic volume, ensuring thousands of views daily. The location allows the bank to reach a diverse audience, from business professionals commuting to work to families enjoying leisure activities 

It's worth mentioning that Al Baraka Bank has long been recognized as a pioneer in Islamic banking, and this OOH advertising approach reflects its commitment to embracing modern technology while maintaining its core values, with the advertisement content and message that reflect the bank's services. Additionally, using advanced 3D technology in the ad demonstrates the bank's innovative mindset and its commitment to offering customers cutting-edge financial solutions that meet modern needs.

To capture more information about this campaign, check out MOOH, the monitoring out-of-home intelligence data provider in Cairo & Dubai, with details regarding campaign types, kinds, locations, budgets, media plans, and more