INSITE OOH Media Platform

As anticipation builds for one of the most thrilling motorsport events in the world by Formula 1 and Qatar Airways, the Qatar Grand Prix 2025 is making its presence known in Dubai. A striking series of digital screens has emerged across the city, immersing passersby in a fast-paced visual world that captures the spirit of the upcoming event. After last edition’s OOH campaign, the campaign positions the Grand Prix as more than a race, a visceral experience, from bridge panels to massive screens in lifestyle hotspots like City Walk.

The campaign headline, "Where Hearts Are Racing," is a dramatic anchor for the visual narrative. Against a dark gradient backdrop, electric pink and blue light trails swirl around a zooming F1 car, with a futuristic view of Doha's skyline glowing in the distance. The billboard copy is bilingual, catering to the international draw of the event, and the call to action "Book Now – tickets.lcsc.qa" prominently ensures no viewer misses the chance to attend.

Slated for November 28 to 30, 2025, the event is to be held at Lusail International Circuit in Qatar, and the Dubai ad placements scream it loud. Whether it's commuters traveling on Sheikh Zayed Road or shoppers at The Beach JBR, the digital push reaches its audience where it is, injecting adrenaline into the mundane.

This cross-border marketing strategy melds geographic reach with emotional resonance, aligning the Grand Prix with a regional lifestyle that's bold, fast, and forward-looking. The result? A campaign that feels more like a movie preview than an ad.

In the fourth week of September, Qatar Grand Prix coated Dubai’s digital screens with the campaign.