INSITE OOH Media Platform

Greater Cairo’s billboards recently energized with a new campaign by El Araby Group, spotlighting its powerful offer of “Buy & Install Up to 24 Months.” This builds upon their previous out-of-home campaign from last August, continuing to emphasize the"Same 0%" offering. 

The campaign features distinctive deep-blue visuals that convey credibility and flexibility. The “24 months” installment option is prominently highlighted. The simple design choice clearly communicates the brand’s promise, emphasizing zero down payment and zero interest. 

Showcased the exclusive payment plans and zero-interest installments with CIB, NBE, and Banque Misr Cards 

The campaign is especially effective in a market where affordability matters most; it offers more than promotion, emphasizing the brand’s role as a household partner that helps customers enjoy the latest technology and home solutions while paying on terms that fit their budgets.

This new campaign is geo-graphically positioned on high-traffic roads and key entry points into Cairo, enjoying maximum exposure to a diverse audience.  With its simple and clear execution, El Araby cements the company’s reputation as an industry leader that understands and responds to the needs of Egyptian consumers.

Eager to know more about ElAraby Group’s OOH campaigns, visit  Monitoring Out-of-Home (MOOH), Cairo’s, and Dubai’s dedicated OOH media intelligence company.