INSITE OOH Media Platform

In the sea of billboards lining Dubai’s bustling roads, Bloom Living has made its mark with a creative concept campaign that is serene, lush, and pleasing to the eyes. After their previous billboard ad, the real estate brand’s latest hoarding visuals stretch across key highways, offering more than just information; they offer an invitation into a lifestyle steeped in calm, greenery, and understated affluence.

At first glance, the billboards seem almost like windows to another realm. Against a backdrop of old-fashioned Mediterranean-style buildings and lush landscaping, the billboards radiate tranquility. The attention is on: a softly blurred family moment, barefoot on a lakeside deck, mid-laugh, sun-kissed. It's the kind of idyllic setting that sells not just houses, but the idea of emotional refuge.

The typography is fresh and modern, with "Bloom" in sophisticated serif lettering. White-on-green appears clean, natural, and optimistic—deliberately in harmony with the project's brand name and lifestyle promise. Landscape depiction that wraps around the hoardings discloses an integrated chain of villas amidst pruned greens, elevated wooden boardwalks, and flowering gardens, delivering visual action without visual interference.

No tidal wave of info, no heavy offers, no over-the-top CTAs in an instant. Just a name, a phone number, and an existence. It's minimalist by design, where imagery and the die-cut feature are left to do the talking. The payoff? A campaign built upon aspiration and luxury perception, subtly placing Bloom Living at the soft luxury movement that has arisen to define top-shelf real estate marketing in the region.

Strategically located along Dubai’s arterial highway, this campaign is positioned for maximum reach among commuters with purchasing power. The size and continuity of the hoarding also suggest a high-impact takeover, especially along exit ramps and long stretches of uninterrupted wall space, and the die-cut billboard grabs attention and does all the talking for the ad.

This real estate campaign popped up on Dubai’s die-cut hoardings in the fourth week of September.