INSITE OOH Media Platform

A prominent new Out-of-home campaign for Aldar Properties launches its latest development, Rise by Athlon. The striking high-impact roadside spectacle showcases a modern design focused on active living and wellness.

The large-format hoarding dominates the roadside landscape. Prominently displays "RISE BY ATHLON" in bold, establishing the brand identity of the new development. The slogan "A COMMUNITY BUILT FOR WHAT MOVES YOU" is designed for active, dynamic residents who value physical activity in their lives.

The billboard's placement is particularly effective, establishing a visual connection with the promotional message, complete with the diversity of outdoor formats, including digital screens, wall wrapping, and hoarding. 

In addition, the large billboard for Rise by Athlon features a unique design that makes it superior to typical outdoor advertising, with distinctive cut-out mirrors of the sleek, curved silhouette of a modern, almost futuristic design shown in the ad, creating a dynamic visual effect. ensures unmatched visibility by offering passersby a striking, three-dimensional element that catches the eye and reinforces the project’s modern and dynamic trend, elevating the billboard from a flat surface to a piece of art, offering an immediate and memorable visual.

This new out-of-home campaign builds on the success of Aldar’s previous campaign, when the prestigious real estate developer promoted the Fahid Island project in Abu Dhabi, continuing to maintain its presence in the competitive real estate market. Additionally, it reflects the company’s vision of modern, active living and underscores its commitment to building communities designed around what truly moves people.

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