INSITE OOH Media Platform

Dubai’s skyline just got a little more familiar, and a lot more caffeinated. Starbucks has rolled out its new “Original Knows Original” campaign across the city. Drivers across Dubai have recently been met with a wave of digital billboards for Starbucks’ new campaign, glowing in its signature deep green. The visuals are bold yet grounded: familiar faces, relatable scenes, and the unmistakable cup that has long been part of daily routines.

The campaign marks Starbucks’ latest appearance on Dubai’s outdoor network since September 18, 2025, taking over key highways and bridges with sharp visuals that capture the brand’s cultural rhythm. The creative is built around authenticity, the kind that feels local yet unmistakably global. On one screen, a woman in a green jacket smiles mid-selfie, coffee in hand. On another, a skateboarder poses mid-motion. The copy reads: “For every original, a coffee that knows its roots,” mirrored in English with the same unapologetic confidence: “Original Knows Original.”

The tone feels conversational and self-aware, not boastful. The typography mirrors the classic Starbucks font but takes a slightly looser, more contemporary approach, layered over gradients of deep emerald and warm lighting that mimic café interiors. The creative composition balances human expression with brand identity as its not just showing coffee, but showing character. Visually, it’s Starbucks stripped of the corporate shine and dressed in something more real. There’s an intimacy in the images, a street-level energy that nods to individuality without abandoning the brand’s iconic polish.

The campaign has been spotted in the fourth week of September