The Kia Tasman Takes UAE Billboards on a Ride Through the Dunes
Kia has blanketed the billboards in the UAE with a dramatic new campaign inviting The Kia Tasman, its go-anywhere SUV built for adventure.
The billboard features the Kia Tasman surfing over rolling sand dunes, generating a stunning wave of sand. That photograph alone captures the SUV's capability, positioning it as a capable companion for off-road excursions—something that instantly appeals to UAE drivers who love desert driving and weekend excursions.
The desert landscape is better than a pretty image; it is a cultural allusion. It conveys toughness, freedom, and strength. The "Dive into a new dimension" title invites individuals to see the Tasman not just as a car but as a portal to another dimension. Such a motivational message aligns with Kia's global brand philosophy, "Movement that inspires."
In practice, the billboard clearly states the starting price of AED120,490, thereby reaffirming approachability with aspiration and openness.
By introducing the Tasman through outdoor high-visibility advertising, Kia is establishing itself in the UAE highly competitive SUV market. Contrary to conventional product-focused commercials, this campaign is built around lifestyle, adventure, freedom, and new horizons.
Kia's fresh billboard campaign for the Tasman took off on UAE’s digital screens in the fourth week of September.
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