INSITE OOH Media Platform

Cairo's roads and highways recently rolled out a new chain of colorful eye-catching street billboards by Modon, promoting their project in Ras El Hekma. 

Following their prior campaign, the new outdoor showcase once again lies in transporting passersby to the serene and luxurious atmosphere of Ras El Hekma. The billboards feature wide shots of aerial views of the coast, clear waters, and broad vistas, painted in rich colors that position themselves beautifully against the urban landscape of Cairo.

One billboard shows the peninsula's mythical coastline and blue waters, immediately conveying the sense of escape. Another billboard goes sunset-oriented, with Ras El Hekma in golden colors, conjuring timeless beauty and Mediterranean charm.

Central to the campaign is the tagline "Timeless Mediterranean Living." This tagline encapsulates the project's positioning as not just a summer home, but as a lifestyle founded on elegance, prestige, and ageless beauty. 

The call to action is brief and functional, noting "Homes available now. Register your interest." Alongside the hotline number and website, the message aligns aspiration with access. It stops people in their tracks with dreamlike images while driving potential buyers to act quickly.

With Ras El Hekma as the center of attention for their campaign, Modon obtains access to one of Egypt's most rapidly expanding seaside hotspots. With recent announcements and events transforming Ras El Hekma into the "new North Coast," this campaign ensures that Modon takes the role of an innovator in shaping the future of the area.

Looking for more information about this campaign? Visit MOOH, Egypt’s and the Emirates’ OOH-dedicated Media Intelligence Company to reveal the campaign’s OOH types, sizes, budget, locations, districts, and more.