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Tri Hub's billboard campaign showcased upon Cairo’s streets features its new mixed-use project in New Cairo. Marketed by Qawafil Developments, the project aims to position itself as an integrated hub, combining commercial, administrative, and medical spaces within one strategic point.

Following their prior appearance, the new billboards are distinguished through their minimalist yet effective style. Yellow with large lettering gains people's attention on congested roads immediately, so even a brief look succeeds in reading the bold, legible letters inscribed with the name "Tri Hub." Including an actual architectural rendering on the right side contributes to the authenticity since it emphasizes the modern and high-tech look of the project and enables the commuters to visualize what the finished development will look like.

Messaging is concise and impactful, noting "Commercial. Admin. Medical. Now in New Cairo." In a few words, the campaign announces what Tri Hub does and where it's located. Such plain clarity forestalls guesswork, which is why the billboard is so effective in a city where motorists have only a few seconds to absorb outside images.

What's most strategic about the campaign is how it aligns with Cairo's growing demand for mixed-use business and lifestyle centers. By emphasizing its multiple uses, Tri Hub presents itself as a hassle-free option for entrepreneurs, companies, and medical professionals alike. The listing of the hotline number and reference to Cityscape Egypt add to convenience even further, encouraging curious prospects to come directly to them.

Looking for more information about this campaign? Visit MOOH, Egypt’s and the Emirates’ OOH-dedicated Media Intelligence Company to reveal the campaign’s OOH types, sizes, budget, locations, districts, and more.