INSITE OOH Media Platform

A thought-provoking new outdoor campaign by Elite Developments blessed Cairo’s busy streets, grabbing passersby's attention with a bold but reflective message. 

The billboards have a striking combination of dark shadows, a darkened staircase, and red colors, projecting a modern and luxurious ambience. The bold colors are supported by an intriguing Arabic slogan that translates to "Names can be many, but your face is yours alone". This humorous branding reinforces the value of individuality and uniqueness, all attributes that Elite Developments is associating its brand and real estate product with.

The campaign successfully appeals to the common human desire to be special and irreplaceable. By suggesting that while many may share the same name, no two faces are alike, Elite Developments makes its developments exceptional, refined, and customized, much like the essence of every individual. The slogan cleverly associates the properties of the company with exceptionalism and unmatched value and distills them from the others in the property sector.

The use of bold colors and simple, modern branding design also reinforces Elite Developments' high-end positioning. With the outside world cluttered with imagery, Elite's decision to prefer simplicity and emotional resonance makes their campaign eye-catching. By highlighting not just buildings but also uniqueness and identity, Elite Developments was able to turn a billboard into a reflection about lifestyle and personal differentiation.

Looking for more information about this campaign? Visit MOOH, Egypt’s and the Emirates’ OOH-dedicated Media Intelligence Company to reveal the campaign’s OOH types, sizes, budget, locations, districts, and more.