INSITE OOH Media Platform

iStyle, the leading consumer electronics retailer and Apple's elite authorized partner, returned after its latest appearance in September 2025 and is now captivating audiences throughout Dubai through an innovative D/OOH campaign, allowing eager customers to dive into the features of the state-of-the-art iPhone 17 Pro. The renowned retail store is known for consistently and reliably stocking Apple's innovative products and smartphones, and now showcasing the newest iteration of iOS-powered mobile devices.

The campaign’s billboards feature a close-up of the smartphone in its distinctive coppery-orange color. Above the phone, the name "iPhone 17 Pro" is clearly displayed, highlighting its new camera system, which appears to have three large lenses arranged in a triangular formation. 
Moreover, the new update of the camera system is considered a significant change from previous iPhone models. The hoardings and digital screens also include the logo for iSTYLE, an Apple Premium Reseller that operates in the Middle East and other regions. Furthermore, it announces that the brand-new iPhone 17 Pro is "Available now in-store & online,” which is translated in Arabic in the billboard as “.متوفر الان في فروعنا و عبر موقعنا الاكتروني” 

The combination of the bold, new "coppery-orange" phone against a sophisticated black and white background in the campaign is intended to attract the passersby's attention on busy streets, promoting the product, and reinforcing the brand identity of both iSTYLE & Apple. The campaign has been spotted in Dubai on Digital screens and hoarding boards.