Arcom Developments Unveils an Offer That Will Reshape the Market
Arcom Developments has taken to Cairo’s highways with a clear message; they’re doubling down. Arcom's commercial project, Zawaya, receives a new OOH campaign that covers premium billboard space with the following blunt headline: "NOT ONE… TWO!!" The copy is short and snappy, accompanied by a black-and-white sketch of an architectural rendering, daring typography, and a minimal color scheme that lends the message a sense of urgency and freshness to it. They commemorate their other projects, “VSquare Mall, Wasta, and Heaven Plaza”.
Beneath the surface glamour, the Arabic headline compels even more: "The offer that will remake the market." This is not marketing fluff. They’re positioning themselves as a modern commercial complex comprising five discrete but intertwined structures, designed to house a hybrid mix of retail venues, office suites, medical clinics, and restaurant concepts. It's not selling square meterage; it's cutting flow, functionality, and foot traffic. Arcom is clearly surfing the wave of growing demand for multi-purpose commercial real estate that aligns with Cairo's evolving urban cycles.
The photographs count on repetition to create memorability: different billboard appearances, a repeating color palette (black, grey, and dark blue), and repeated elements such as the Arcom logo, contact number (17265), and consultation thank-yous, including Sabbour Consulting and Seven Tides International. Arabic and English switch seamlessly between the boards, appealing to a mass local market while establishing trust and accessibility.
Strategically located on New Cairo's main roads, Suez Road, and the Ring Road, the campaign enjoys a wide coverage, reaching business commuters, daily travelers, and shoppers. These billboards are high-frequency, constructed to force brand recall through visibility repetition, especially on routes along real estate competitors. By pairing simplicity with high-volume exposure, Arcom’s “Not One… Two!!” campaign does more than announce an offer; it marks territory.
You can learn more about this campaign’s budget, OOH kinds, locations, and more by visiting MOOH, Egypt, The Emirates OOH-dedicated analysis system, and Media Intelligence.
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