Binghatti Skyblade Rises in Downtown Dubai with Creative Die-Cut Hoarding Campaign
Dubai has become a global stage for bold architectural visions, and Binghatti continues to play a leading role in shaping the city’s skyline. Following the successful launch of Binghatti Skyrise in Business Bay, which made waves through its striking OOH presence, the developer is back with another statement campaign—this time for Binghatti Skyblade in Downtown Dubai.
The campaign introduces Skyblade as “an icon rising in the heart of Downtown Dubai,” brought to life through a creative Die-Cut hoarding that breaks away from conventional billboard formats. The unique cut-out design mirrors the sleek silhouette of the tower itself, offering passersby an immediate visual connection to the project’s futuristic architecture. Positioned in one of Dubai’s busiest and most prestigious areas, the hoarding ensures unmatched visibility among investors, commuters, and residents alike.
With a starting price of AED 1.7 million, the message balances exclusivity with accessibility, appealing to high-net-worth buyers looking for a foothold in Downtown Dubai. The inclusion of a clear call-to-action and contact details further strengthens the campaign, making it not just visually striking but also commercially effective.
Through this rollout, Binghatti reinforces its ability to merge creativity with market impact, proving once again why its developments dominate Dubai’s OOH scene.
Come on, tell us what you feel about this article.
