Mercedes-Benz Showcases the 2026 AMG SL-Class with Bold Die-Cut D/OOH Billboards
Mercedes makes a dramatic moment on Dubai’s highway with a new die-cut, featuring the the 2026 AMG GT SL-Class blazing in gleaming style seemingly jumping into the traffic below and daring drivers to keep up.
The hoarding design trick is clever, as it shows the cars in a way that’s out of the ordinary, catching the eye and fooling the mind, creating an illusion of speed that feels like the start of a chase scene.
Mercedes Digital Screens also emphasizes the motto “Can’t Explain It. Only Feel It.” as a marketing message that sparks an emotional response, marking a new shift from the brand's traditional focus on engineering excellence and technical superiority.
Moreover, Mercedes-Benz's billboard advertising reinforces a sense of confidence, prominently featuring the brand's logo and the opulent grille of its AMG. emphasizing its high-performance vehicles, exuding assurance that its design and engineering always speak
This new campaign from Mercedes builds on its previous OOH marketing advertisement, which promotes the AMG GT 6 using hoarding and digital screen formats, showing its ongoing focus on visually striking media to connect with its audience.
To learn more about die-cut campaigns, explore the various sections of INSITEOPEDIA.
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