Cairo’s crowded highways just got a splash of seaside charm, thanks to Wadi Degla Developments’ new billboards for Ojo in Murano Ain Sokhna. With its light and uncluttered messaging, the new billboard campaign invites city dwellers to imagine a seafront haven that's within reach more than ever. Following their prior appearance, the creative presentation is minimal but compelling. An image of a colorful beach scene, replete with sand, seashell foam, and starfish, immediately places spectators in a seaside mood, midway through Cairo's traffic. To its right, the bold slogan states The Closest Beach to Your Home. The words do more than indicate geography, they establish Ojo as the ultimate convenient haven, coupling the luxury of seaside life with the availability urban families want. Other ad spaces host the same powerful slogan upon orange, yellow and blue solid backgrounds. The beach view coupled with bold wavy blue and yellow graphics captures both ease and dynamism appealing to Cairo city residents who desire a trouble-free escape from the city without the hassle of distant locations. The Ojo brand name employs a cursive script to highlight the easy, flowing life the development promises. Murano Ain Sokhna is introducing a new seaside page that's nearer, simpler, and warmer than before. With the established name of Wadi Degla backing the development, the message also communicates trustworthiness. Looking for more information about this campaign? Visit MOOH, Egypt’s and the Emirates’ OOH-dedicated Media Intelligence Company to reveal the campaign’s OOH types, sizes, budget, locations, districts, and more.
