The UAE's high-speed property sector just got its shot of innovation in the shape of Holo's new outdoor marketing campaign. Featured prominently on major billboards, the campaign highlights Holo's role as a high-tech mortgage platform that simplifies financing options for property buyers, especially those looking to buy under-construction property. The billboard stands out with its striking, purple gradient color scheme background, drawing attention on busy highways. The clear and concise Arabic slogan translates to Buy a property and win AED 500,000 towards an off-plan property. The clear promise, aside from being aspirational, is also grounded in solid value and is thus extremely persuasive for potential buyers. Including the website URL ‘useholo.com’ makes the call to action easy and follows through conveniently with offline visibility and online interaction. A clean image of a modern residential tower merged with an image of poolside living enhances the desire for an urban luxury lifestyle, both linking the financial solution with the lifestyle desire. Holo's new billboard campaign does not so much advertise a service, positioning the brand as a pivotal enabler of property ownership dreams in the UAE, showcasing the campaign message on Digital Screens and hoarding billboards in the fourth week of September.
