Eva Cosmetics, Egypt's leading personal care company, is launching a new outdoor billboard campaign for its popular Eva skin care line, covering the busy streets of Cairo, right after its last campaign. Featuring the Egyptian popular mascot and brand ambassador, Abla Fahita, a puppet known for her glamorous looks and sharp sense of humor. The campaign’s billboards use vibrant colors on their backgrounds, which can evoke feelings of summer, brightness, freshness, and cleanliness. The iconic puppet, Abla Fahita, appears in front of two modern, confident women in the center. The campaign highlights the brand's main slogan, If it's moisturizing, then it’s Eva, in a large, clear font. This is the same tagline used in previous campaigns and is paired with their consistent hashtag, Naturally in control, which connects the brand directly with the concept of moisturizing and hydrating, affirming that Eva is the go-to choice for the summer. Eva has deliberately placed its striking and vibrant billboards on the busiest roads and fast highways in Cairo, to catch the attention of passersby and shoppers, making the billboards unmissable. You can learn more about EVA’s campaign budget, OOH kinds, locations, and more by visiting MOOH, Egypt, The Emirates OOH-dedicated analysis system, and Media Intelligence.
