Bazooka, the fast-food restaurant chain, reveals a remarkable OOH campaign, flooding around Greater Cairo's streets to catch all the fried chicken lovers' attention, spotlighting its expanding branches throughout the Arab World, and most of these billboards are alongside the previous ones. The Egyptian restaurant is renowned for its bold advertising strategies, which once again strengthen its expertise in delivering memorable moments. The campaign’s billboards are deliberately located on high-traffic roads around Greater Cairo. The ad’s bold visuals and clear font, displayed on a black background beside Bazooka’s yellow logo, are designed to evoke the commuters’ appetite and make them hungry. The message placed on the billboard claims that Bazooka has the tastiest fried chicken in the Arab World, with branches specifically in Egypt, Kuwait, the UAE, Qatar, and Saudi Arabia. The popular fried chicken chain consistently uses this strategy in their out-of-home (OOH) campaigns, which feature its signature black background and a yellow logo, showcasing its own various products and branch locations. This distinctive and eye-catching approach is designed to grab attention and pique the curiosity among audiences, encouraging them to try the fried chicken. For those interested in exploring more foodservice OOH campaigns, Insiteopedia is a great resource. For more in-depth details about Bazooka's latest OOH campaign in Cairo, MOOH is the go-to source.
