Cairo's streets are now all business courtesy of Linq 30's new outdoor campaign. The headlining message of the campaign, We Need to Talk About Your Future Business, is direct and intimate. It differs from typical real estate promotion, often involving photos of gleaming structures, by choosing instead to speak bluntly to its target audience. Doing so creates a feeling of urgency and intimacy, as if Linq 30 is sitting across from business innovators and entrepreneurs, urging them to rethink what their next move ought to be. The billboards are also eye-catchingly visual, with dramatic photographs of fashionably dressed individuals in an elevator holding a bright red folder. Having an elevator as the backdrop is metaphorical, signifying rising, aspiration, and ascending to the next level, the very aspirations of Cairo's New Capital's future inhabitants. The dark plain background enhances the high-contrast look of the red folder and large white lettering, making the ad copy highly noticeable. Branding is also limited but effective, with the Linq 30 logo displaying steadfastly alongside the slogan and call-to-action “16718”. Instead of presenting viewers with images of architecture or overcomplicated messaging, Linq 30 chooses mystery. In addition, by targeting entrepreneurs, startups, and business leaders, Linq 30 positions itself not just as office and retail space but as a co-architect of Egypt's New Capital business destiny. You can learn more about this campaign’s budget, OOH kinds, locations, and more by visiting MOOH, Egypt, The Emirates OOH-dedicated analysis system, and Media Intelligence.
