Telecom and mobile devices take center stage once again on Greater Cairo’s billboards, as Vodafone teams up with OPPO to spotlight the new OPPO A5i Pro 5G. This campaign cleverly combines Vodafone’s strong local presence with OPPO’s growing appeal in Egypt’s competitive smartphone market, making the message resonate with tech-savvy consumers looking for accessibility and innovation. The creative execution is clean and direct, showcasing the device alongside an irresistible payment plan: installments starting from just EGP 500 per month over 24 months, with 0% down payment, 0% interest, and no administrative fees. It is a pitch designed to break down barriers to entry and make premium technology more attainable. This campaign follows Vodafone’s star-studded summer rollout, which featured Wegz, Dash, Salma, Tara, and Sharnouby, underlining the brand’s ability to connect with young Egyptians through culture and lifestyle. On the other hand, OPPO has been building momentum with high-profile endorsements, such as their recent campaign that introduced football legend Kaká as global ambassador for the Reno 14 5G. Together, their presence on Cairo’s OOH scene signals more than just a product launch. It reflects a synergy between connectivity and cutting-edge devices, making advanced mobile experiences more inclusive and appealing. Check out Monitoring Out of Home (MOOH), a specialist media intelligence agency and analysis system active in Cairo & Dubai, to learn more about this campaign.
