Cosmetics & Personal Care brands have long relied on powerful visuals to connect with audiences, and iHerb’s latest digital OOH campaign in Dubai is a perfect example. Marking its 29th anniversary, the global wellness retailer is using high-impact digital billboards to celebrate nearly three decades of bringing trusted products to consumers worldwide. The campaign positions wellness not just as a product, but as a lifestyle. Against a bold green backdrop, the visuals highlight a range of iHerb’s offerings, from vitamins and supplements to skincare essentials, reinforcing the brand’s reputation as a one-stop destination for personal care. The central message, “Celebrate 29 Years of Wellness,” paired with the promise of daily deals all month long, makes the campaign both celebratory and commercially engaging. Strategically placed across Dubai’s bustling roads, these digital billboards command attention from commuters and pedestrians alike. The creative execution strikes a balance between simplicity and impact, with clean typography and lifestyle imagery that communicates trust and accessibility. For a market like Dubai, where wellness and personal care are increasingly central to consumer lifestyles, iHerb’s campaign hits the right note. It not only celebrates the brand’s journey but also reaffirms its commitment to making wellness a daily habit.
