Global brands Pepsi & Vodafone have joined forces once again to contribute to the football hype with a unique and touching new OOH campaign. International football star Mo Salah stars up front in the ads, which feature partitioned backgrounds to represent both brand’s colors. Under the slogan “Together we are strong”, the ads also display phrases from our National Anthem. The campaign started after Ramadan and uses uni-poles, gates, double-decker poles, and billboards in various locations across Greater Cairo.
