“Jazura” has arrived. Cairo drivers have been greeted with bold new billboards introducing Jazura New Cairo, the latest residential project by Samco Holding. Marking its very first billboard presence in the capital, the campaign sets the tone for a development that promises more than just homes, it promises a lifestyle rooted in comfort, design, and balance. The visuals are sleek and atmospheric. Against a deep midnight background, the word “Jazura” glows in crisp white typography, accompanied by the line “Where Crystal Water Lives.” A subtle play of light and water textures ripples across the design, capturing the project’s core identity as a community shaped around serenity and flow. On some executions, elegant silhouettes add a touch of storytelling, while the Samco Holding logo anchors the campaign with credibility. Key placement of “New Cairo” makes sure the location remains front and center, guiding potential residents straight to the heart of the Fifth Settlement. Color choices lean on sophistication: navy gradients with hints of gold and copper detailing, evoking both luxury and modernity. The creative direction keeps the design minimal but magnetic, using simplicity to draw attention to the name itself rather than overloading commuters with excess detail. Alongside the project name, hotline numbers like 16691 appear clearly, ensuring direct access for those eager to learn more. For Samco Holding, this moment is more than just another project launch. Since 1994, the company has carved a reputation for high-standard real estate and diverse investments across contracting, industries, energy, petrochemicals, and pharmaceuticals. With Jazura, they extend that legacy into a New Cairo address that blends architecture with nature, offering residents both elegance and green space. You can learn more about this campaign’s budget, OOH kinds, locations, and more by visiting MOOH, Egypt, The Emirates OOH-dedicated analysis system, and Media Intelligence.
