McVitie’s is back on Greater Cairo’s bustling streets with a brand-new OOH campaign, bringing its signature charm to the food and beverage industry once again. Known worldwide for crafting biscuits that blend tradition with timeless taste, the brand has been a household favorite for generations. This fresh rollout follows McVitie’s highly successful May 2025 campaign, when the brand’s creative visuals and playful messaging captured the attention of many across the city. Now, with its new campaign, McVitie’s continues to spread joy and sweetness, reminding passersby why a simple biscuit can feel like a little moment of happiness in everyday life. The campaign is classified under the food and beverages category. This McVitie’s OOH visual bursts with energy and sweetness, carrying the campaign’s main tagline “Take Your Time” as an invitation to slow down and enjoy life’s little moments. The campaign introduces a delightful new product extension, the Joy biscuits, available in indulgent cheesecake and rich toffee flavors. The design leans on bold, vibrant palettes to distinguish each flavor, playful pinks and purples for cheesecake and deep, warm browns for toffee, instantly catching the eye of passersby. Each billboard showcases the product packaging alongside a biscuit bite, making the offering feel both tempting and approachable. The joyful colors, simple layout, and friendly visuals come together to reflect the campaign’s spirit, reminding everyone that sweetness is best savored slowly. With this latest campaign, McVitie’s doesn’t just advertise a new product; it captures a feeling. By blending bold designs with irresistible flavors, the brand invites people in Greater Cairo to pause, smile, and indulge in life’s small joys. The Joy biscuits embody more than a snack; they represent McVitie’s enduring promise to turn everyday moments into sweet, memorable ones, proving once again why the brand continues to hold a special place in people’s hearts. To capture more information about McVities' campaign, visit MOOH, the monitoring out-of-home intelligence data provider in Cairo & Dubai, with details regarding campaign types, kinds, locations, budgets, media plans, and more.
