Cairo's busy streets have been taken over by a striking new campaign from Mansour Automotive, leaving passersby with one dominant reaction—curiosity. Billboards show a smooth, darkened silhouette of a car, its body streamlined only highlighted by a glowing red taillight line that implies modernity and cutting-edge technology. The copy is not verbose but effective, COMING SOON is prominently positioned on the left, while the brand slogan I'M WHAT I AM follows along at the top, implying singularity and confidence. The Mansour Automotive logo is placed clearly on the right, ensuring brand association without overwhelming the intrigue. This clever step takes advantage of one of the greatest marketing tools, that being suspense. By showing passerbye the shape of the vehicle but nothing else, Mansour Automotive creates anticipation across Cairo’s streets quite effectively. The dark, cutting-edge color scheme for the background also serves to further emphasize the sense of intrigue, making the campaign high-end and innovative in tone. Combined with the brand's existing credibility in Egypt's auto market, this teaser preps the terrain for what appears to be a major launch. You can learn more about this TBD campaign’s budget, OOH kinds, locations, and more by visiting MOOH, Egypt, The Emirates OOH-dedicated analysis system, and Media Intelligence.
