Cairo's crowded streets have just been treated to a fresh outdoor campaign by Attal Properties announcing their new project West Leaves. Following their last appearance, Attal Properties pushes the project to the forefront as a suitable business hub in Sheikh Zayed through raw photography and strong messaging, promising to redefine the city's commercial and administrative space norms. The billboards boast an incredibly clean appearance featuring a bright blue background hue, with a clean appearance enabling them to cut through the city's often congested imagery, catching drivers' attention immediately. Along with this brand-forward visibility goes a crisp architectural drawing of West Leaves surrounded by lush greenery, emphasizing its sleek lines, glass-fronted facades, and airy floor plans. This image subtly conveys sophistication, futurism, and growth. The slogan Business Starts Here forms the basis of the campaign. It's simple yet powerful, communicating opportunity, momentum, and leadership in three words. It's an addressable call to entrepreneurs, corporates, and investors who want a businesslike environment in one of Greater Cairo's most strategic locations. Attal Properties is not only marketing their new development with this campaign; it is making a strategic jump into business and commercial developments, reiterating its vision to be a prime mover in Cairo's transforming real estate map. You can learn more about this campaign’s budget, OOH kinds, locations, and more by visiting MOOH, Egypt, The Emirates OOH-dedicated analysis system, and Media Intelligence.
