This report provides a concise analysis of the top 20 Out-of-Home (OOH) advertising campaigns in Cairo for August 2025, focusing on their visibility scores, sectoral distribution, and classification based on the number of ad faces. The data reveals a highly dynamic market, with the Real Estate sector exhibiting overwhelming dominance. Fifteen out of twenty campaigns belong to real estate, including the top five highest-scoring campaigns. Noteworthy Changes The Top Campaign report provides a concise analysis of the top 20 Out-of-Home (OOH) advertising campaigns in Cairo for August 2025, highlighting visibility scores, sectoral distribution, and ad face classification. In terms of sectoral distribution, Real Estate dominates with 9,808 ad faces (61.9%), far surpassing every other industry. The next largest contributors are FMCG with 1,192 ad faces (7.2%) and Telecommunications with 924 (6.9%), reflecting strong competition in consumer goods and connectivity. Other significant sectors include Automotive with 662 (4.2%), Healthcare with 522 (2.5%), and Finance & Investment with 514 (4.0%). Additional visibility is seen across Foodservice with 345 (2.1%), Education with 311 (1.8%), and Hospitality with 270 (2.6%). Smaller yet notable presences emerge from Arts & Media with 228 (2.0%), Consumer Electronics with 178 (1.4%), Retail with 170 (—%), TBD with 139 (—%), alongside Media & Broadcasting with 138 (1.6%) and Industrial & Technical Supplies with 127 (1.0%). The “Others” category accounts for 555 (3.2%), underscoring diversity but also reinforcing the overwhelming dominance of real estate. Top 5 Campaigns PRE Developments (124 Ad Face) PRE claimed first place with a numbers-driven campaign built on 14, 40, and 2. The message is simple yet powerful: 14-year installments for flexibility, 40% cash discount for unbeatable value, and delivery in just 2 years for quick returns. A smart formula that speaks directly to investor priorities and secured PRE the top spot this round. Praia View (112 Ad Face) DAIMA Properties has returned to Cairo’s billboards with its Praia View campaign, promoting beachfront living in Sidi Abdelrahman. Ranked second with a total of 112 ad faces, the campaign highlights stillness, softness, and sun, reinforcing DAIMA’s luxury image. Visually, it combines calming blues, warm light, and rounded textures to merge nature with design. With the tagline “Sun, Style & Serenity,” the ads focus on mood and elegance rather than information, staying true to the brand’s refined aesthetic. Dongfeng (80 Ad Face) Dongfeng claimed 3rd place in Cairo’s August OOH rankings with 80 ad faces, showcasing its standout models: the 007, MAGE, and SHINE. The witty Arabic tagline, “A solid car… you’ll weaken in front of it,” taps into Egyptian humor and cultural relatability, making the campaign both clever and memorable. Steering away from technical details, Dongfeng highlights emotion, presenting its cars as irresistible in design and presence. Cinematic visuals and playful actors dramatize the slogan, adding a human touch to the striking imagery. Key details such as pricing, distributor branding, and a hotline ensure a smooth journey from awareness to action. Riverton (67 Ad Face) Mercon secured 4th place in Cairo’s August OOH rankings with 67 ad faces for its Riverton project in New Cairo. The slogan “You Buy, We Rent” promotes a hassle-free investment model, while emotional black-and-white visuals of family moments evoke warmth and security. The bold turquoise branding ensures instant recall, and partnerships with Gewan Hotels & Resorts and Eltamayuz Kuwaiti Co. elevate Riverton’s positioning as both a lifestyle and investment opportunity. Seven (67 Ad Face) Seven has returned to Greater Cairo’s DOOH with a fifth-place ranking and 67 ad faces. Starring Asser Yassin, Abbas Abul Hassan, and Mohamed Abdel Rahman, the campaign spotlights the ease of paying for anything in installments—watches, cars, even yachts. With the clear message “Everything can be paid in installments with Seven,” the ads stand out for their sharp simplicity and inclusive appeal. For a more in-depth analysis of Aug 2025's market insights, including detailed data and statistics on Cairo's billboard landscape, please explore our further research.
