“Timeless Heritage, Bold Future.” Cairo audience has been greeted with the statement in bold, set against deep earthy textures and iconic arches, as the real estate, developer Misr Al Gadida Developments claims its space on the city’s billboards. The campaign of Misr Al Gadida, rolled out across key highways and bridges, a reminder that it's not just a neighborhood, but a brand intent on carrying its identity forward. For the billboards, the visuals are sharp and deliberate. A warm palette of dark browns and maroons sets the stage, overlaid with striking architectural imagery that references both history and modernity. The campaign tagline appears in both English and Arabic, anchoring the brand’s dual presence while making it accessible to every commuter. Alongside the line is a clear hotline and the website URL inviting viewers to engage beyond the billboard. By taking this approach, Misr Al Gadida Developments turns its identity into a visual statement. The billboards carry more than just promotion; they are a public assertion that the brand sees heritage not as a backdrop but as a foundation for what’s next. This is legacy made visible, stitched into the rhythm of Cairo’s streets, reminding passersby that some names never fade; they only evolve. You can learn more about this campaign’s budget, OOH kinds, locations, and more by visiting MOOH, Egypt, The Emirates OOH-dedicated analysis system, and Media Intelligence.
