Baskin Robbins has added a sweet twist to the UAE’s outdoor scene with a brand-new D/OOH campaign, introducing its latest Churros flavor under the inviting tagline “Golden Bliss.” Released during the third week of September, the campaign is widely scattered across Dubai and Sharjah, making it nearly impossible to miss for ice cream lovers on the go. Rolled out as a multi-format push, it lights up digital screens and lampposts, ensuring the message spreads with impact and charm. Classified under the food and beverage industry, this rollout follows Baskin-Robbins’ successful May 2025 OOH appearance, when the brand tempted audiences with its indulgent toffee flavor. With this new launch, the brand continues to keep its outdoor storytelling as irresistible as its flavors. This Baskin-Robbins D/OOH campaign makes a bold yet mouthwatering statement with its warm, golden-brown backdrop that instantly sets the mood for indulgence. At the center of the design is a beautifully styled photograph of two generous scoops of the new Churros flavor, drizzled with chocolate and crowned with crunchy churro sticks, making the ice cream look almost irresistible. The tagline “Golden Bliss” is highlighted right beneath the product name, adding a sense of luxury and delight to the campaign’s message. Clean and minimal, the layout gives full focus to the flavor while the subtle Nutella logo hints at an added layer of richness. To extend the excitement, Baskin-Robbins has also introduced a churros-inspired milkshake and a happiness bundle, ensuring fans can enjoy this new creation in more ways than one. The billboard blends simplicity with appetite appeal, capturing attention while inviting passersby to treat themselves to a golden moment of joy. With the launch of its Churros “Golden Bliss” flavor, Baskin-Robbins proves once again that its outdoor campaigns go beyond simple advertising; they spark cravings and create experiences. By pairing eye-catching visuals with tempting new product extensions like the milkshake and happiness bundle, the brand keeps its promise of delighting customers in fresh, memorable ways. This campaign not only strengthens Baskin-Robbins’ presence across the UAE’s streets but also reaffirms its ability to turn every billboard into an irresistible invitation for a sweet escape. Get more in-depth details about the D/OOH industry by visiting our Insiteopedia and navigating its different sections.
