The football buzz is still going on and showing on Cairo’s billboards with a new OOH campaign from American fast-food franchise McDonald's. The campaign announces the QSR’s new “supporter’s meal” – a smart strategy since the World Cup is a season of gatherings. The ads use an all-black background to highlight the ad copy which reads “Don’t cheer alone”. The meal is also featured along with its price and the brand’s hotline and logo. Using uni-poles, gates, double-decker poles, billboards, and mega signs in various locations across Greater Cairo, the campaign started to spread after mid-June.
