BYD rolls out a bold out-of-home campaign throughout the UAE, promoting its groundbreaking SHARK 6 pickup. Following their prior campaign, BYD positions the SHARK 6 as more than a pickup vehicle, but a leap forward in form, brawn, and eco-friendliness. The billboards depict the SHARK 6 posed in front of a movie-like desert background, an artistic gesture that resonates with the environment of the country and highlights the ruggedness and multipurpose nature of the vehicle. The title The Leap of the Pickup is centrally placed in the ad, alongside phrases like Super Hybrid with DMO Technology in both English and Arabic. What makes the campaign actually stand out is its minimalist yet robust design. The vehicle dominates the image with forceful presence, centered in the forefront as if running over boulders. Not only does this establish ruggedness and off-road capability but also the company's technological superiority, highlighting BYD as an upender in an auto sector that is well known to be resistant to change. The campaign was first seen on UAE’s Digital Screen, Hoarding and Uni-Pole billboards in the third week of September.
