This report is based on continuous monitoring of outdoor campaigns across Greater Cairo, supported by proprietary data on visibility, frequency, and format distribution. Campaigns were classified by sector and medium, with a special focus on DOOH activations. Expert insights and market benchmarks were integrated to provide a well-rounded view of OOH performance and its evolving impact on Egyptian businesses. Occupancy Rate Out of 18,943 outdoor faces monitored, 2,868 remain available while 16,075 are actively occupied — reflecting a solid 84.8% occupancy rate. This strong utilization highlights the steady demand for outdoor advertising in Egypt, with limited vacant space underscoring advertisers’ continued confidence in OOH as a key communication channel. Industry Occupancy Rate Real Estate dominates the scene with 9,808 occupied faces, representing 61.0% of total OOH activity. FMCG comes next with 1,192 faces (7.4%), followed by Telecommunications at 924 faces (5.7%). Automotive secures 662 faces (4.1%), while Healthcare and Finance & Investment account for 522 (3.2%) and 514 (3.2%) respectively. Service-driven sectors such as Foodservice (345 / 2.1%) and Education (311 / 1.9%) add further weight, with Hospitality (270 / 1.7%) and Arts & Media (228 / 1.4%) enhancing diversity. Consumer Electronics (178 / 1.1%) and Retail (170 / 1.1%) maintain consistent presence, alongside Media & Broadcasting (138 / 0.9%) and Industrial & Technical Supplies (127 / 0.8%). Finally, the Others category, with 555 faces (3.5%), highlights a wide mix of advertisers contributing to the richness of Egypt’s OOH market. Year-on-Year Analysis August 2025 registered an occupancy rate of 84.8%, slightly lower than the 85.9% recorded in August 2024, reflecting a marginal YoY dip of 1.1 percentage points. Despite this decline, the market remained resilient with 16,075 occupied faces out of 18,943 monitored. A total of 230 campaigns were active during the month, including 87 new launches and 143 running extensions, underscoring both sustained advertiser confidence and a healthy balance between fresh entries and ongoing visibility. The slight decrease highlights a stabilizing trend as the market adapts to shifting dynamics, particularly the rise of DOOH and increased sectoral competition. Month-on-Month Analysis August 2025 recorded an occupancy rate of 84.8%, down from 86.5% in July 2025, marking a 1.7 percentage point decline month-on-month. While July saw 16,485 occupied faces out of 19,050 monitored, August followed with 16,075 occupied faces across 18,943 total. This slight dip indicates a modest cooling in demand or the introduction of new inventory, yet the market remains solidly utilized with more than 16,000 active faces. The consistently high occupancy across both months reinforces the resilience of Egypt’s OOH sector, even as dynamics shift with growing DOOH presence and intensified sectoral competition. Conclusion In conclusion, August 2025 shows that Egypt’s OOH market is holding steady, even with slight shifts in occupancy levels. The numbers reflect a healthy balance between ongoing campaigns and fresh launches, proving that advertisers continue to see strong value in outdoor visibility. With real estate leading the way and a diverse mix of sectors maintaining their presence, OOH remains a trusted channel for impact. As the market gradually embraces DOOH, the sector is evolving rather than slowing, keeping outdoor advertising a central pillar in Egypt’s media landscape. Visit MOOH, our partnering OOH media intelligence firm and analytic system in Cairo and Dubai, for more information on the campaign budget, OOH types, location, and more. It maintains track of what's going on with the Billboards regarding advertisers, campaign budgets, media planning, and OOH types, among other things. You can browse the Top 20 Campaigns that claimed their place on Cairo's OOH landscape this month.
