Beko draws the viewer in with a dynamic outdoor campaign for its Energy-Saving Washers. The ad message emphasizes the main feature of its washers: a 35% energy saving through its EnergySpin technology that speeds up detergent dissolving with minimal heat during everyday washing, available across all programs, making its appliances an efficient choice for consumers. The visuals show the washer's modern design paired with a relaxed family, free from worries about electricity costs, highlighting Beko's energy-efficient appliances. Additionally, the call to action includes displaying the hotline. The campaign placement along the 6th of October Bridge, Ring Road, and El Mosher Tantawy Axis acts as an advertising network along Cairo’s main routes that increases visibility. Beko’s latest OOH campaign follows the ‘Easy Life and Flexible Deals’ campaign that launched last June. Check out Monitoring Out of Home (MOOH), a specialist media intelligence agency and analysis system active in Cairo & Dubai, to learn more about the Home Appliances campaigns.
