JAC Motors recently took over the UAE billboards with a new outdoor marketing campaign that's not easy to miss. Just like their last showcase, the Drive Big. Pay Small. campaign cleverly marries powerful imagery with an unmistakable value proposition message that significantly resonates with UAE consumers looking for affordable but stylish cars. The center of attention of the billboards consists of JAC's latest lineup, with futuristic-looking SUV and sedan models showcased in metallic and bold red colors. The cars are set against a clear gradient background so they pop and exude a hint of modernity and class. The most noticeable aspect, arguably, is the big, bold red display of the competitive price per day of just 29 AED. Not only is this noticeable at first sight, but it also simplifies the cost benefit in a way that feels inviting and easy to understand. Placing value right from the start, JAC therefore addresses price-sensitive customers who still want to experience the thrill of driving a roomy, stylish car. The billboards also highlight other promoted benefits such as Free service, Free registration, and a 5-year unlimited kilometers warranty. The noted advantages are openly displayed, once again supporting the brand's value and peace of mind theme. The effectiveness of this campaign lies in its simplicity and directness. In a highly competitive automotive market like the UAE, where consumers are bombarded with offers, JAC has managed to carve out a sharp, memorable identity by focusing on transparency, affordability, and style. The campaign was first seen on the UAE’s hoarding billboards in the third week of September.
