A fresh and eye-catching outdoor campaign for Citroën paints Cairo’s billboards, following their last showcase, introducing its new line of the C4 and C4 X vehicles. The billboards showcase the Citroën C4 in bold red and the C4 X in sophisticated deep blue. The colors are strategically selected, where red reflects energy and boldness, and blue reflects calmness and sophistication. Both vehicles are placed against minimal urban backgrounds so that the clean lines and modern design language of the cars are the main focus. The general slogan, Redefining Comfort, noted on the ads, is a tagline no more but a reflection of Citroën's decades-old tradition of prioritizing passenger experience and ride comfort. With an emphasis on comfort, the campaign appeals to Egypt's growing market of urban professionals and families seeking a blend of luxury, practicality, and innovation in their vehicles. The ad copy also notes a significant reference to Now Assembled in Egypt, highlighting local assembly. The message not only generates confidence among Egyptian purchasers but also works to underscore Citroën's commitment to the local market. It assures prospective customers of after-sales service, spare part availability, and long-term dependability. By positioning the C4 and C4 X under the theme of comfort, Citroën manages to express its values with simplicity and elegance. You can learn more about this campaign’s budget, OOH kinds, locations, and more by visiting MOOH, Egypt, The Emirates OOH-dedicated analysis system, and Media Intelligence.
