Real estate company MBG Development has launched a new installment in the outdoor strategy for their latest project Pukka New Capital. The ads display images under a new color palette, presenting new views of the project with ad copy that describes it as the “first featured release on southern Zayed Corridor”. The slogan “The heart of the New Capital” is shared by other upcoming projects in the New Administrative Capital of Egypt, such as Rhodes and Talaat Moustafa’s Celia. The campaign as released after mid-June and uses a wide variety of OOH types and sizes, as well as gate and serial combinations of great visibility, across the Greater Cairo.
