Nescafé's newest D/OOH is full of details, from choosing the football stars Zizo and Trézéguet to execute it in a naked-eye 3D technique. following the previous campaign that was promoting the cold brew as well. The campaign taps into the strong emotional connection Egyptians have with football, creating an instant bond with passersby. By featuring these beloved players, Nescafé positions itself not just as a beverage brand but as part of the lifestyle and passion that football represents. The use of naked-eye 3D brings the visuals to life, making the cans appear as if they are leaping off the billboards. This innovative approach grabs attention and makes the message truly unforgettable. The campaign’s creative concept revolves around personalization and choice, showing the variety of iced coffee flavors while connecting each one to a mood or personality. The headline speaks directly to young consumers, encouraging self-expression through their favorite Nescafé flavor. Combining bold colors, dynamic poses, and interactive visuals, the D/OOH delivers a modern, youthful vibe that resonates with a wide audience. By blending cutting-edge technology with powerful local icons, Nescafé has set a new benchmark for outdoor advertising in Egypt. This campaign doesn’t just sell coffee; it sells energy, confidence, and a sense of belonging, proving that Nescafé knows how to keep its brand culturally relevant. For more on this campaign and others, head to Monitoring Out of Home (MOOH), the dedicated media intelligence agency and analysis system active in Cairo & Dubai, to reveal all details about the campaign, such as the campaign type, kind, location, budget, media plan, and more.
