Cairo's streets have been colored with a brand new campaign by EVA, introducing their Optimum Care Recipe shampoos as the perfect companion to every woman. The billboards, positioned intensely across Cairo's highways and urban centers, depict strong visuals of the shampoo bottles against natural ingredients such as coconuts, coffee and berries. Additionally, young women are presented confidently holding the product with ease in relaxed, recognizable settings, conveying a distinct message that EVA's new Recipe product line is designed for every girl. The Arabic slogan which translates to Every girl has her own recipe, conveys subtlety and sophistication in conveying individuality and custom. The latter suggests that just like every woman has her own personality and lifestyle, Eva too provides a shampoo recipe just for her. By ensuring that every girl has her own recipe, EVA establishes emotional relevance. Every passerby can picture which formula speaks to her hair type and personality. At the same time, an emphasis on natural ingredients and vegan cred implies trust in the product's quality and modern standards. You can learn more about EVA campaign’s budget, OOH kinds, locations, and more by visiting MOOH, Egypt, The Emirates OOH-dedicated analysis system, and Media Intelligence.
