With the UAE maintaining its position as a leading real estate hub, Bayut is back in Dubai’s outdoor arena with yet another innovative campaign. The new billboards come with state-of-the-art capabilities such as TruEstimate™ and TruBroker Stories™, reinforcing Bayut's commitment to transforming the property search experience through technology-driven solutions. One of the strongest aspects of Bayut's new billboards is their ability to communicate advanced ideas in plain language. TruEstimate™ advert highlights accuracy and trustworthiness by mentioning over 400,000 reports published. This quantifiable success persuades potential platform users of its credibility and data-driven information. Utilizing plain, bold font on a solid green background, the advert exudes confidence and trustworthiness. The TruBroker Stories™ billboard, on the other hand, speaks to the modern consumer's longing for experiential and interactive experiences. Inviting people to search smarter, while projecting an image of a smartphone screen, it positions Bayut as a platform that goes beyond listings, with smart tools that are utilized to make the search for a house more personalized and convenient. Creative direction for the campaign stays true to Bayut's unique brand identity, using green as the dominant color, enhancing brand value and instilling confidence, growth, and creativity. At its core, the campaign informs the audience that Bayut is not just a property portal but an intelligent property ecosystem for property decisions. The campaign was introduced in the second week of September on digital screens and lampposts.
