RAKBANK and Bitpanda have made their presence felt on Dubai’s billboards since June, rolling out a campaign that takes the language of crypto and roots it firmly in the everyday lives of the city’s drivers. The National Bank of Ras Al Khaimah, one of the UAE’s oldest financial institutions, has teamed up with Bitpanda, the European fintech platform, to make digital assets more accessible in the Emirates. The partnership is not just about services but also about visibility, planting the message where millions pass daily. The visuals are pared back but deliberate aross bridges and highways, oversized zeros sit between bilingual text promising: “Buy crypto in AED. Pay zero fees.” with the Arabic counterpart mirroring it. The simplicity is striking. White backgrounds dominate the design, giving way to a few floating coin symbols and the bold logos of both brands, with RAKBANK’s falcon icon adding institutional gravity to Bitpanda’s sleek black-and-white mark. The creative direction chooses clarity over spectacle, leaving no room for misinterpretation. By avoiding heavy jargon and going instead for clean type, open space, and a single sharp proposition, the campaign positions crypto as less intimidating and more everyday, something you can act on as smoothly as any other banking transaction. It is a rare case where a fintech and a traditional bank meet halfway in tone, creating a message that feels both progressive and trustworthy. The campaign has been placed in the third week of September on bridge billboards.
